ZUC-C1
Global communication benefits outweighed by systemic harms
Meta's services connect billions and support commerce, but also amplify manipulation, abuse and harmful content at enormous scale.
- Ethical axis
-
Benefit ↔ Harm
- Ethical direction
- Positive pole
- Evidence status
- Verified
- Period
- 2004–2026
- Affected scope
- International technology, communications and social media
ZUC-R1
Repeated privacy and autonomy violations
The company deceived users about control of personal data and built systems dependent on extensive behavioural surveillance.
- Ethical axis
-
Respect for rights ↔ Violation of rights
- Ethical direction
- Negative pole
- Evidence status
- Verified
- Period
- 2004–2026
- Affected scope
- International technology, communications and social media
ZUC-V1
Misleading privacy representations and weak accountability
Regulatory findings show repeated discrepancies between public assurances and actual data practices.
- Ethical axis
-
Honesty ↔ Deception
- Ethical direction
- Negative pole
- Evidence status
- Verified
- Period
- 2004–2026
- Affected scope
- International technology, communications and social media
ZUC-I1
Connection and innovation subordinated to engagement incentives
The stated goal of connection produced benefits, but executive choices repeatedly prioritised growth and advertising over foreseeable safety risks.
- Ethical axis
-
Responsibility ↔ Irresponsibility
- Ethical direction
- Negative pole
- Evidence status
- Verified
- Period
- 2004–2026
- Affected scope
- International technology, communications and social media
ZUC-CA1
Insufficient protection of children and persecuted communities
Platform systems did not adequately protect children or Rohingya users despite foreseeable and documented risks.
- Ethical axis
-
Care ↔ Neglect
- Ethical direction
- Negative pole
- Evidence status
- Verified
- Period
- 2004–2026
- Affected scope
- International technology, communications and social media
ZUC-J1
Concentrated control and unequal distribution of risk
Users and vulnerable communities bore harms while decision-making and economic gains remained highly concentrated.
- Ethical axis
-
Justice ↔ Injustice
- Ethical direction
- Negative pole
- Evidence status
- Verified
- Period
- 2004–2026
- Affected scope
- International technology, communications and social media
ZUC-W1
Failure to mitigate foreseeable systemic risk
Repeated regulatory action indicates that known privacy, election and child-safety risks were not managed with adequate prudence.
- Ethical axis
-
Prudence ↔ Recklessness
- Ethical direction
- Negative pole
- Evidence status
- Verified
- Period
- 2004–2026
- Affected scope
- International technology, communications and social media
ZUC-B1
People treated as data and engagement inputs
Surveillance advertising and algorithmic amplification reduced users to behavioural targets and failed to respect vulnerable groups as ends in themselves.
- Ethical axis
-
Human dignity ↔ Dehumanisation
- Ethical direction
- Negative pole
- Evidence status
- Verified
- Period
- 2004–2026
- Affected scope
- International technology, communications and social media